The Engine of The New New Zealand

Agri-food

About food technology

chutney

Chutney you can see. Will you take the next step?

Food technology is about much more than growing/producing products. It’s about adding value.

New Zealand has always been known for its food.

Back when we were first settled it was known for its traditional meat products and later, our fresh fruit and vegetables. Today New Zealand’s food industry is worth $34 billion and earns around 50% of our export income.

If you grow apples, which you want to sell it in a supermarket, you have hundreds, possibly thousands of international competitors. If you create a new fruit chutney with your fruit that gives the consumer the powers of invisibility, you suddenly leave your competition in the dust. And you can charge a fortune.

Well, even if, more realistically, your fruit chutney is totally organic and natural, but lasts for longer than other chutneys, that still gives you an advantage, and the added value means you can, indeed, charge more for your product. That’s good for your bank balance, and the New Zealand economy.

The official summary is that food technology is about having an in-depth knowledge of raw foods and how they can be handled, processed and/or packaged to provide consumers with safe, convenient, nutritious end products.

Or you can work on new consumer products, new ways of freezing and preserving food, or natural alternatives to additives. And you get to work on your own ideas in your last few years.

Invisibility chutney – here we come!

About food technology

[caption id="attachment_2865" align="alignright" width="200" caption="Chutney you can see. Will you take the next step?"]chutney[/caption]

Food technology is about much more than growing/producing products. It’s about adding value.

New Zealand has always been known for its food.

Back when we were first settled it was known for its traditional meat products and later, our fresh fruit and vegetables. Today New Zealand’s food industry is worth $34 billion and earns around 50% of our export income.

If you grow apples, which you want to sell it in a supermarket, you have hundreds, possibly thousands of international competitors. If you create a new fruit chutney with your fruit that gives the consumer the powers of invisibility, you suddenly leave your competition in the dust. And you can charge a fortune.

Well, even if, more realistically, your fruit chutney is totally organic and natural, but lasts for longer than other chutneys, that still gives you an advantage, and the added value means you can, indeed, charge more for your product. That’s good for your bank balance, and the New Zealand economy.

The official summary is that food technology is about having an in-depth knowledge of raw foods and how they can be handled, processed and/or packaged to provide consumers with safe, convenient, nutritious end products.

Or you can work on new consumer products, new ways of freezing and preserving food, or natural alternatives to additives. And you get to work on your own ideas in your last few years.

Invisibility chutney – here we come!

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